Iamisigo is a Nigerian fashion brand owned by the stylist to the stars Bubu Ogisi. This collection according was inspired by by parallels between the her youth and the 1950s American film Calamity Jane which starring Doris Day. The collection features neutral hues black, grey, white with a burst of yellow. A lot of trends come together in this collection, Boxy shapes, culottes, a nod to the seventies trend in the bell bottom and wide sleeves, the fringes where they appeared were quite loud and in some cases overwhelming, crotchets were applied provocatively to create a form fitting silhouette.
I think the collection is very ambitious and raw, required a bit of a restraint in its execution. The designer is young and very creative and definitely one to look out for. What do you think of the collection? Continue reading